BC Bridal Guide Interior Edition has been published annually since 2004. It is uniquely a British Columbia focused product serving Brides, Grooms and advertisers throughout the Interior of British Columbia. and has grown to cover the the Thompson, Okanagan and Shuswap Regions.
Prior to forming Profile Marketing, President Tom Cockrell, had been the sales manager for a medium sized book publisher in Winfield, B.C. It seemed that sales and distribution of published material was always a challenge; and talk of FREE distribution was often raised, but never developed. In 2002 Profile Marketing Inc. was founded with a view to providing businesses with marketing materials that would be useful to the end-user. While the business was mainly focused around promotional products, it was not long after that a need was identified for wedding service providers to be able to reach Brides and Grooms in a cost effective manner. The BC Bridal Guide Magazine was born.
For the Bride and Groom, it provides simple, planning tools and a direct connection to their wedding needs locally. It is in an easy to use, easy to carry-around format. And it is FREE! For the advertiser, the guide provides economical, yet highly effective advertising towards their target market. It is readily available through bridal shows, advertisers, and racks in high traffic locations.
In 2007 The BC Bridal Guide partnered with Directoryforweddings.com. This partnership has created a well rounded marketing portfolio opportunity for wedding industry professionals to target their market both in print and online at an affordable price that can't be matched.
Marketing 101 - The truth
- Advertise only if it is directly related to your industry. This goes the same with websites and can hurt your search engine rankings.
- Advertise consistently - don't expect results immediately, wedding clients are looking for their services 1, 2 and some times 3 years in advance
- Advertise in print and online and when paired with Bridal Shows/Networking & Referrals we call that a "Well rounded marketing portfolio for Success"
- Spread yourself around and don't put all your eggs in one basket
As the magazine continues to grow, we look forward to serving our readers and advertisers now and in the future.
Tom Cockrell - Owner of Profile Marketing Inc. & The BC Bridal Guide
Just straight bridal talk, tips and advice for the Bride & Grooms Wedding Day
About The BC Bridal Guide
Profile Marketing Inc.
Hwy 97 Commonwealth Rd Kelowna BC Canada, V4V 1R6
Kelowna 250-979-8658 or Lake Country 250-766-1515
Monday-Friday 8:00AM-6:00PM Pacific time
Call Toll Free 1-877-230-1186
2004©Profile Marketing Inc.